
Roger and Marcel Grivec, twin brothers and denim afficionados since a very long time. We spend most of our childhood in the jeans store of our parents in the southern part of the Netherlands. Growing up with the ‘shrink-to-fit’ culture we became true denim hunters eversince. Books, movies, records and music play also big role in our life. In this photo documentary, we will try to unify with these true loves of ours. Enjoy and come back any time. Greetz Roger & Marcel
December 14th, 2011
Elvis Presley helped to bring the bad boy image to mainstream 50’s America. With Rock ‘n Roll as the soundtrack for a new generation and denim as the ‘uniform of nonconformity’ for the young. When Elvis suggestively swayed his hips in his jeans, denim became sexual. Like for example in the movie ’ Loving You‘ where the King portrays a truck driver who becomes a rock ‘n roll star. And is a true walking publicity for Levi’s: 507 Big E Jacket and 501 Big E jeans. To us Blue Christmas means sleigh bells in the air and denim everywhere.