Once a month we will share a story from one of our costumer and his dry denim. We will call it “BLUE MONDAY”. The kick off is from Mitchel and his Atelier LaDurance.
My first ‘dry denim’. Unfamiliar with the concept ‘Dry Denim’. You supposed to wear the jeans at least 1 year without washing.In the store i got the upper button not even closed, help from Roger had to come in. After 3 weeks of wearing, and one heavy night out, the first tear was in the jeans. By jumping on the bearer of a bike, my jeans got stuck and raptured. They fixed the jeans at Jeanspaleis, and he could be worn again! After that accident, followed a lot more! One queensday in the city of Eindhoven got the jeans all wet bij Red Vodka! The jeans and the white Allstars had become red! I thought that by wearing the jeans the red flood would dissapear! And it did! The jeans got stuck several times between the chain of my bike, i slept in it, i spill beer over it, i worn it in church, at party’s and at going out. Slowly the shape of my phone, wallet and keys came through the tough viber of the jeans! Then there came the vacation to Croatiä. 35 – 40 degree, at a humid climate. The discoloring of the went quikly, while the jeans looser sat down. After Croatia the jeans was no longer dark blue, but light blue! The shape of my phone, keys and wallet sat in the dust of my jeans! The jeans began to feel like à sweatpans! I would do everything with my jeans on! It sat perfect. Nowadays the jeans hasn’t been washed for 18 months! In between he went broken, but he got constantly repaired. Each hole is an other story to tell! Now i’ve created my own jeans, i want nothing else than dry denim!